Since adopting Google’s Android platform, Samsung has witnessed massive growth in its smartphone sales, currently rivaling Apple for the top spot globally. The company’s march to become the smartphone king began in earnest last year with a solid strategy: Design one great device and tweak it slightly for individual carriers as needed. The Samsung Galaxy S was that one great device last year, and its successor, the Galaxy S II, is already Samsung’s fastest-selling smartphone ever.
But Android is only part one of Samsung’s master plan. Part two is Bada, the company’s own proprietary mobile platform. While Android has boosted sales and market share, it has also allowed Samsung to invest time and money in Bada as a platform and an ecosystem complete with its own application store. The upstart operating system is already doing well, reportedly outselling Microsoft’s Windows Phone 7 platform in the first quarter of this year, with estimated sales of 3.5 million handsets. So why then would Samsung want to make the mistake of open-sourcing the Bada platform?
But Android is only part one of Samsung’s master plan. Part two is Bada, the company’s own proprietary mobile platform. While Android has boosted sales and market share, it has also allowed Samsung to invest time and money in Bada as a platform and an ecosystem complete with its own application store. The upstart operating system is already doing well, reportedly outselling Microsoft’s Windows Phone 7 platform in the first quarter of this year, with estimated sales of 3.5 million handsets. So why then would Samsung want to make the mistake of open-sourcing the Bada platform?

















