When Facebook launched its integrated messages system in November 2010, founder Mark Zuckerberg related an anecdote about his girlfriend’s younger sister. He talked about how the young woman and her friends, high school students, used Facebook in a way that was foreign to him. When he asked them what they used for email, they said they don’t really use email — it’s too formal; they use Facebook and SMS.
It was this story that I couldn’t stop thinking about as Zuckerberg revealed the latest iteration of the Facebook profile at f8 on Thursday called Timeline. This was a feature aimed squarely at the generation of users who grew up with Facebook. As Zuckerberg was talking, my former colleague Brenna Ehrlich tweeted out: “new facebook seems like too much work. i do not enjoy scrapbooking, IRL…” My response, “That’s what I was just thinking…”
For many older users, myself included, it is doubtful that we will go back to the time before Facebook (for me, late 2004) to fill in the gaps on my Timeline. From talking to other people my age since the announcement, it seems more likely that people of our generation will sanitize stuff that resurfaces rather than adding more content to the stream. But for younger users, they don’t need to fill in any gaps — their Timeline is already more or less complete.
It was this story that I couldn’t stop thinking about as Zuckerberg revealed the latest iteration of the Facebook profile at f8 on Thursday called Timeline. This was a feature aimed squarely at the generation of users who grew up with Facebook. As Zuckerberg was talking, my former colleague Brenna Ehrlich tweeted out: “new facebook seems like too much work. i do not enjoy scrapbooking, IRL…” My response, “That’s what I was just thinking…”
For many older users, myself included, it is doubtful that we will go back to the time before Facebook (for me, late 2004) to fill in the gaps on my Timeline. From talking to other people my age since the announcement, it seems more likely that people of our generation will sanitize stuff that resurfaces rather than adding more content to the stream. But for younger users, they don’t need to fill in any gaps — their Timeline is already more or less complete.

















