Apple and Google have had a tumultuous relationship in the mobile landscape. When the iPhone was launched, Google was a partner from day one. Their map data, YouTube archive and default search option were integral parts of the iPhone experience.
Now, with Google also in the mobile handset arena, the stakes have changed a bit. Apple’s former CEO Steve Jobs saw the introduction of an Android device, by HTC, that felt very similar to the iPhone as a move that amounted to “grand theft” and reportedly declared that he would go to “thermonuclear war” with Google over it.
Since then, Android has continued to grow and now has the largest install base of any mobile operating system, with iOS sitting in the second spot. Both of these OSs have a massive lead on any potential competition as Windows Phone 7 has yet to gain any real traction, webOS is on the brink of fading away forever and BlackBerry has gone off the deep end.
Being reliant on a competitor’s products, especially one as contentious as Android is to iOS, is never a great idea, and you can be sure that Apple knows it. Android devices, of course, have access to all of the same Google products that the iPhone does, and more, but there is a key difference.
By using Google’s services, Apple is effectively supporting their competitor’s products to the tune of 250M installed devices.
This is something that has to change and Apple knows it. This is why it is currently working, as it has been doing since 2009, to divest itself of as much of Google’s products as it can.
Siri and Search
When the iPhone was launched, Google won a bidding war with Microsoft to make its search product the default on the iPhone over Bing. This was revealed during a Senate Antitrust hearing over Google’s dominance in the search industry.
This battle to be the default provider on Apple’s iOS devices happened before Android was announced by Google, indeed, before it was ever in the form that we know today. You can bet that if Google had a rival mobile operating system at the time, it would have been a much tougher play to get Apple to go that way.
That being said, Google was by far the dominant search engine at that time and still remains so in many ways today.
So what is the best way for Apple to combat competition in something that is as basic a need as search? By pulling a play from Google’s own book.
With Siri, Apple is showing off its new search strategy in a big way. Siri launched with two content partners, Yelp and Wolfram Alpha, that allow it to deliver query results directly to those asking for it.
If you ask Siri for a restaurant nearby, you aren’t taken to a Google results page with restaurants by location, instead you’re provided with a simple list based on your query that contains information and star ratings provided by Yelp.
Now, with Google also in the mobile handset arena, the stakes have changed a bit. Apple’s former CEO Steve Jobs saw the introduction of an Android device, by HTC, that felt very similar to the iPhone as a move that amounted to “grand theft” and reportedly declared that he would go to “thermonuclear war” with Google over it.
Since then, Android has continued to grow and now has the largest install base of any mobile operating system, with iOS sitting in the second spot. Both of these OSs have a massive lead on any potential competition as Windows Phone 7 has yet to gain any real traction, webOS is on the brink of fading away forever and BlackBerry has gone off the deep end.
Being reliant on a competitor’s products, especially one as contentious as Android is to iOS, is never a great idea, and you can be sure that Apple knows it. Android devices, of course, have access to all of the same Google products that the iPhone does, and more, but there is a key difference.
By using Google’s services, Apple is effectively supporting their competitor’s products to the tune of 250M installed devices.
This is something that has to change and Apple knows it. This is why it is currently working, as it has been doing since 2009, to divest itself of as much of Google’s products as it can.
Siri and Search
When the iPhone was launched, Google won a bidding war with Microsoft to make its search product the default on the iPhone over Bing. This was revealed during a Senate Antitrust hearing over Google’s dominance in the search industry.
This battle to be the default provider on Apple’s iOS devices happened before Android was announced by Google, indeed, before it was ever in the form that we know today. You can bet that if Google had a rival mobile operating system at the time, it would have been a much tougher play to get Apple to go that way.
That being said, Google was by far the dominant search engine at that time and still remains so in many ways today.
So what is the best way for Apple to combat competition in something that is as basic a need as search? By pulling a play from Google’s own book.
With Siri, Apple is showing off its new search strategy in a big way. Siri launched with two content partners, Yelp and Wolfram Alpha, that allow it to deliver query results directly to those asking for it.
If you ask Siri for a restaurant nearby, you aren’t taken to a Google results page with restaurants by location, instead you’re provided with a simple list based on your query that contains information and star ratings provided by Yelp.

















