Apple is in an interesting position right now and it is one that we are not sure will work out to their benefit. Although Apple is following other smart phone manufacturers and catching up to where they were 2 years ago they are also working very hard to patent items that should NEVER be allowed. Because of this we have a feeling that Apple will be pushing their legal battle on the smartphone and tablet front even harder than before. The problem is that they will only come out looking bad in the end especially overseas where some of the courts are starting to wake up to Apple’s pattern of broad “attack” patents meant for use against competitors.
Right now Apple’s iPhone is trailing behind the same companies they are waging war against, yet their legal team continues to use the tired claim of “slavish copying”. Apple fans will not even see LTE and NFC until late this year (2012); both are technologies that other phones (Windows Phone, Android and even Blackberry) have enjoyed for some time now. Apple is also moving to a larger screen and dropping in more RAM, again something that Samsung, Motorola, HTC… well you get the picture by now. In the past Apple has been able to get around their lack of current features though clever marketing and the presence of Steve Jobs (anyone remember being told that Apple would bring out Copy and Paste when it was the “right time” for it?). With Tim Cook you do not have the same presence so missing or improperly labeled (4G anyone?) items leap out and the consumer and are quickly complained about.
Right now Apple’s iPhone is trailing behind the same companies they are waging war against, yet their legal team continues to use the tired claim of “slavish copying”. Apple fans will not even see LTE and NFC until late this year (2012); both are technologies that other phones (Windows Phone, Android and even Blackberry) have enjoyed for some time now. Apple is also moving to a larger screen and dropping in more RAM, again something that Samsung, Motorola, HTC… well you get the picture by now. In the past Apple has been able to get around their lack of current features though clever marketing and the presence of Steve Jobs (anyone remember being told that Apple would bring out Copy and Paste when it was the “right time” for it?). With Tim Cook you do not have the same presence so missing or improperly labeled (4G anyone?) items leap out and the consumer and are quickly complained about.

















